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Building Customer Relationships
Amarinth: Industrial Manufacturer

Amarinth.com was designed for Amarinth Ltd. a specialist manufacturer of industrial pumping equipment. The service provides secure business-to-business tools that simplify business processes, improve communication and integrate with Amarinths back office systems - minimising costs and improving the company's relationships with its business customers.

Rolling out a service
The first phase of the site, completed in 10 days, provided general company information and allowed registered business customers to place and track their orders online.

Next we introduced an automatic order planner. This calculates the dates for key stages in the order process (order approved, manufacturing complete, assembly started, order dispatched.) Amarinth people check and approve these, then publish them to customers on the web. As each stage as is completed, the system automatically sends email notifications to the customer.

More recently, we've added a shopping basket so customers can create bespoke orders from individual components. They select the parts using a range of search options (by number, by category or other description.) Pricing and discounts are calculated dynamically. Access to different parts of the site can now be restricted based on users' privileges.

Future developments will add conditional routing of orders to approved 3rd-party suppliers via an XML interface.

Behind the scenes
The site uses a mixture of PHP, Javascript, DHTML, CSS and mySQL. The structure of the site is very modular which allows rapid integration of new business tools and features. We are now developing automatic syncronisation with Lotus Notes and an MS SQLServer based accounting and MRP system (Material Requirement Planning.)

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