Designing for the future
Ravensbourne College of Design and Communication

In 2001 we were invited to develop a new web site and strategy for Ravensbourne College of Design and Communication.

Ravensbourne's reputation is based on its ability to foster students' creative and technical expertise. Its website needed to communicate this message clearly and consistently to both prospective students and the general public.

What we did
We coordinated an extensive audit of requirements of stakeholders across the college's staff and students. Using the results we drew up a three-phase technology and content development strategy for the college's website.

The first phase of the site has been designed to
- reflect Ravensbourne's style and branding
- provide a clear structure for the courses and college information
- allow the students to develop their own creative areas within the site
- be flexible enough to grow and change with the college

Initially built in standard HTML, the site is currently being redeveloped using XML. This will allow content on the college's intranet to be reused on the internet and makes it easy to adapt the site's look and feel for the relevant medium (such as mobile device, desktop PC.) It will also ease compliance with government web accessibility requirements.

Ongoing support
We worked closely with the college on day-to-day developments (writing, coding and updating) and on the second phase of the original plan which extends the content and functionality.

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